Microsoft comes with a bang as they unveiled their latest Kin One and Kin Two phones with a splashy, musical ad campaign aimed at young buyers.
The Kin’s promotional site featured young people – many equipped with the new phones – dancing to live rock music at a local club.
To appeal to what it calls the “social generation,” the company has put messaging and social networking features front and center, making it easier for Kin users to access sharing services such as Facebook, Twitter and MySpace.
Users of the phones, for instance, can update their status across several social networks with one tap. The software from Microsoft’s Zune music player is also built in, allowing users who pay a monthly fee to access millions of songs from an online library.
Made by Sharp, the Kin handsets will go on sale in the U.S. in May. In Europe, the Kin models will be available on the Vodafone network and will be launched in autumn 2010. No prices have yet been given.
This Kin phones are totally different from the new smart phone operating system that Microsoft announced in February.
Microsoft has already come in for criticism over the failure to include copy and paste in its new Windows Mobile 7 operating system.
The Kin phones, which do not feature an online application store, run a more limited operating system aimed specifically at younger consumers, a group that many device companies are chasing in earnest.
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